Challenge:
As part of a design evaluation for POD Marketing Inc., I was tasked with creating digital marketing assets for Opticlens, a fictional optometry practice focused on its eyewear gallery. The project aimed to feature and potentially increase sales of sunglasses while promoting brand awareness.
Approach:
My approach involved a digital content strategy that included Facebook and Instagram posts, location-based marketing through geofencing display ads, and email design for headers and footers. Design decisions were based on the client profile (West Vancouver optometry), the target audience (potentially affluent/educated 18-40 age group), the requirement for a clean, modern aesthetic, the 'All Eyes On You!...' campaign message, and the consistent use of a provided photo and Google Font.
Result:
The project deliverables included digital marketing materials for Opticlens, showcasing a cohesive visual identity and strategic promotion. While not resulting in a job offer from POD Marketing Inc., the exercise was a valuable learning experience. It refined my skills in brand development, digital asset creation, and client-focused design, and reinforced the importance of attention to detail, adherence to guidelines, and efficient time management, also enhancing my ability to adapt to a brand's aesthetic and target audience quickly.
All content and materials provided on behalf of Pod Marketing Inc. are the intellectual property of Pod Marketing Inc. and are protected by applicable copyright laws.
