Challenge:
As part of POD Marketing's selection process, I created branding and digital marketing assets for Opticlens, a fictional eyewear client. I was evaluated on my attention to detail, ability to follow instructions, file organization, creativity, and time management.
My Approach:
I used one image for the campaign to maintain consistency. However, I aimed to be creative and think outside the box. I had to put myself in the client's shoes and view the world from their perspective.
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